It's not easy sometime to compete against a company with national or international ties and a seamlessly endless advertising budget. It's not a lost cause, though, and your business can rise above the noise and make a splash with the right advertising strategy.
Many people believe that it takes a lot of money to come up with a successful advertising campaign, but the truth is that's just an exceedingly small part of it. You need to have a great advertising strategy and the right budget to suit it. Throwing massive amounts of money into the wrong advertising campaign isn't going to make it any better; it's just going to cost you a lot of money and time.