Marketing Tips For Competing Against Big Box Companies (California Hearld)

Updated: Oct 23


If you’re struggling to come up with social media content for your marketing company, then Sidney Hoff is here to help!

In 2010 Sidney Hoff co-founded one of the most successful entertainment companies in the world, King Entertainment Events, located in Charlotte, NC. Now, Sidney runs a phenomenally successful marketing company, The Gifted Agency. At the Gifted Agency, they specialize in helping small companies make a big marketing splash!

Below, Sidney has come up with some great advice that will help you to create social media content that’s perfect for your brand or business!

  • Create your own content that sells you – Consumers are moving away from content that looks to artificial or staged. They want to see the people behind the business or brand, not that perfectly staged photo of a dress. Try to add a personal touch to the social media content you create and allow people to see the person or people behind the brand.

  • Create content that tells a story – People want to connect with a brand, and they do that when you tell your story. Tell your story in the material that you create. Show people why you started the business, how you started it, what you hope to achieve, and how they’re along for the journey.

  • Highlight the people behind the business – Try to create content that sells your team and why you are part of the local community. People like to feel like they know the owners, the team members, and the people that make the brand.

If you have been struggling to find a marketing agency that works with your brand, then The Gifted Advertising Agency is just what you’ve been looking for! You can connect with The Gifted Advertising Agency on their website or via social media on Facebook.

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